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Oscar-winner Matthew McConaughey has just signed a multi-year promotion contract with Lincoln. A long-term lover of the brand, he will narrate upcoming Lincoln broadcast and digital campaigns.
Speaking about his passion for driving and for this American brand, McConaughey will start his promotional campaign with the 2015 Lincoln MKC.
“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” said Matthew McConaughey, a long-time admirer of Lincoln. “Lincoln is an iconic American brand and I like where they are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they are doing a good job.”
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